The Life of Pop Star and TV Icon Connie Stevens

In 1986, she officially launched Forever Spring, her cosmetics and skincare company. The business became one of the defining reinventions of her later life, allowing her to move beyond acting and establish herself as an entrepreneur in the beauty industry.

Forever Spring eventually grew into a major operation with a large customer base and hundreds of products. The company showed that she could successfully transform decades of celebrity recognition into a long-term business career. While many audiences still remembered her as a television and music star from the 1960s, she was quietly building a completely different legacy behind the scenes, and more unexpected career moves soon followed.